The Marketing Solutions Team offers you the opportunity to build namebrand awareness, credibility and pride, while developing recognition in nationally and internationally respected consumer publications. It really pays to have credible third party representation by a professional media relations agency, acting as your agent and spokesperson.
We know that local media coverage can be a challenge. We start by strategically taking advantage of our national consumer media connections to offer you exposure, so that the local newspapers, radio stations, websites and TV talk shows will consider you an expert or a celebrity. We then go after the local and regional media, noting that you have made ‘national and international headlines!’
We offer you a unique advantage here, too! We will promote your business, product, service and brand through a series of targeted media releases. We also take great pride in our distinctively successful strategy targeted at gaining feature stories for you – rather than just name drops and brief mentions.
With access to daily updates from our subscriptions to media services, we create targeted Media Lists and databases directed to:
- Your targeted local community newspapers, radio & TV
- Regional magazines & publications
- National consumer magazines – focused on your type of business
- Websites, blogs & social media connections
We start by strategically creating a customized, yet flexible Media Kit.
- Press Releases & Feature Stories
- Customized Cover / Pitch Letters
- Biography Pages
- Business Story
- PR Reprints
- Sales & Marketing Materials
- Professional Photographs
- Media Kit Stationery Business Cards
- Presentation Folders
- Advertising Specialties
Marketing Solutions is very proud to be respected as the hair, skin, nail, salon, spa, salon chain, medical spa, cosmetic, makeover and total beautycare experts by the National Press Club and the Yearbook of Experts & Authorities.
Each of these organizations publish annual online directories which feature experts and specialists from every business category. The Marketing Solutions Team is the only professional beauty industry resource listed. As a result, we regularly receive calls from newspapers, magazines and TV producers who are looking for top name product manufacturers, hairstylists, haircolorists, nail artists, makeup artists, medical professionals and more!
Larry Oskin is the Beauty, Salon & Spa Editor for Examiner.com in the Washington, DC metropolitan area. This offers our clients a special advantage with occasional national and international Internet access.
It really does not matter to us where your salon, spa or business is located. We subscribe to PR Media Solutions and Meltwater Media Directories, which gives us access to the most updated list of editors, publishers, webmasters and broadcast media contacts here in the United States. We can quickly identify small community newspapers, regional magazines and TV talk show contacts in order to build a customized Target Media List just for you and your business.