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Public & Media Relations
Professional & Beauty Trade Media
Consumer Magazines
Sample Press Releases
Graphic Design
Advertising
Photography
Multimedia Creation
Promotions and Events
Consulting Services
Speaking and Seminars

Professional & Beauty Trade Media

The Marketing Solutions Team offers you the opportunity to build important namebrand awareness, credibility and pride while developing recognition in nationally and internationally respected trade publications. We take great pride in having established a close working relationship with most beauty, spa and medical trade magazine editors and publishers here in North America as well as across the globe.

Besides the professional hair, skin, nail, massage, makeup, salon, day spa, medical spa and spa trade categories, we have worked with other trade media across numerous other categories like the real estate, automotive, chiropractic, dental, cosmetic surgery, laser vision, medical, bank, sports, food, supermarket, retail, home improvement, furniture, entertainment, fine art, restaurants, political and cemetery management industries. We have the experience and expertise to manage your media relations work, within any professional service industry.

Consumer vs. Trade Publicity:

We believe that beauty, salon, day spa and medical trade media coverage as well as any specifically targeted business trade media exposure will be an initial critical step towards achieving your desired success! We take advantage of our national trade media connections to offer you important industry exposure within your own category. Since we also know that the local newspapers, radio stations, websites and TV talk shows are often a bigger challenge, this offers us unique leverage in gaining multi-level exposure for you, your business, your services and products.

Press Releases vs. Feature Stories:

We strategically plan our clientís press releases based upon ever-changing seasonal and editorial calendar needs.

We also believe that special feature stories are very important and often more of a necessity than offering too many press releases. This strategy takes a careful balance. We offer you a unique advantage here, through our long-standing editorial relationships. We will also design an Annual Media Calendar that includes the necessary press releases announcing your company news, honors, awards, new products and services.

Trade Media Lists:

We subscribe to the an internationally respected media directory database for consumer and trade newspapers, magazines, radio stations, websites and TV shows, besides having our Internet and social media connections. We create and regularly update our own proprietary Target Media Lists and databases that are specifically directed to:

  • National & International Beauty  and Medical Trade Magazines, Publications & Websites
  • National & International Consumer Media with News, Lifestyle, Fashion, Beauty, Health, wellness and any specifically desired category.
  • National & International Photography Stylebooks
  • Top Salons, Spas & Beautycare Professionals
  • Any Targeted Business or Trade Category – you desire!

Media Kits:

We create customized Media Kits that will work for both the trade as well as for the consumer media targets. These Media Kits are designed to double as Sales Presentation Kits.

  • Press Releases & Feature Stories
  • Customized Cover / Pitch Letters
  • Biographies -- Spokespeople
  • Business Story
  • PR & Advertising Reprints
  • Sales Materials & Marketing Devices
  • Professional Photographs
  • Media Kit Stationery & Business Cards
  • Presentation Folders
  • Advertising Specialties

PAST & CURRENT EXPERIENCES ON BEAUTY TRADE & CONSUMER EDITORIAL ADVISORY BOARDS:

  • American Salon Green Book ~ Salon Chain Directory
  • DaySpa Magazine
  • Dermascope Magazine
  • Goodman Publications
  • HairstylesDesign.com
  • Harris Publications
  • Healing Arts Guide
  • HOT By Hairís How Magazine
  • Les Nouvelles Esthetiques & Spa
  • National Hair & Skin Rejuvenation Journal
  • Passion International Stylebooks
  • Pro Beauty Association
  • SalonGalaxy.com
  • Salón Plus Magazine
  • SpaClique.
  • Spa Management Journal Europe
  • SpaTrends.com
  • Stylist & Salon Newspapers
  • T.H.I.C. – The Hair Industry Connection